Pellora · Grow your Med Spa with AI

For med spas and multi-location groups

Grow your Med Spa with AI

Your next patients are already on your list.
We bring them back, answer every new lead fast and win you more reviews.
Then we turn on ads.

Plug the holes. Then grow the spa.

Jack grabbed the first bucket he saw, filled it at the top of the hill and ran home. By the time he got there, it was empty. The bucket was full of holes.

1

Your spa is a bucket.

Your patients are the water.

Every problem is a hole, and most spas have several.

2

Most agencies sell you more water.

More ads. More leads.

The holes keep draining, so the bucket never fills.

That's why so many spas feel burned: more spend, same holes, trash leads, still empty chairs.

3

We plug every hole first.

One system, all seven, in order.

Then we pour in ads.

Seven holes. Seven plugs. One system.

We fix the leaks first. Ads come last.

The whole is greater than the sum of its parts.Aristotle

1AI Website.

Turn visitors into leads.

2Database Reactivation.

Bring past leads back to life.

3Reputation Manager.

Get more reviews and referrals.

4Website Lead Manager.

Nurture website leads automatically.

5AI Call Catcher.

Answer missed calls and book appointments.

6AI Sales Coach.

Train your team to close more sales.

7AI Rainmaker.

Run paid ads that actually work.

The whole is greater than the sum of its parts.Aristotle

  1. 1AI Website.

    Turn visitors into leads.

  2. 2Database Reactivation.

    Bring past leads back to life.

  3. 3Reputation Manager.

    Get more reviews and referrals.

  4. 4Website Lead Manager.

    Nurture website leads automatically.

  5. 5AI Call Catcher.

    Answer missed calls and book appointments.

  6. 6AI Sales Coach.

    Train your team to close more sales.

  7. 7AI Rainmaker.

    Run paid ads that actually work.

Built on the GymMembersNow partner system.

The system behind Pellora.

Pellora is a direct partner of JP Middleton's GymMembersNow system.

Proven in fitness. Now built for med spas.

$100,000,000+in personal training and membership sales for its clients since 2018.
2,000+gyms and studios served.

Partner system results from GymMembersNow, not Pellora's own client results.

Built on the GymMembersNow partner system.

HOLE #1 · AI WEBSITE

A front door nobody can walk into.

Most new patients find you on their phone.

If your site is slow or hard to tap, they book somewhere else.

We build you a fast, phone-first website.

Every button leads to one clear action: book a consult.

Phone-first siteIllustrative
Book a consult Loads fast on a phone

63% of shoppers leave a page that takes more than 4 seconds to load. Yottaa

Plug: AI WEBSITE

See the numbers
  • Only 62% of mobile websites load their main content within 2.5 seconds. HTTP Archive
  • Half of all US web traffic now comes from phones. Statcounter

HOLE #2 · DATABASE REACTIVATION

Your list is a goldmine.

Past patients. Old consults. No-shows. People who asked and never booked.

They already know, like and trust you.

We text the ones who agreed to hear from you, timed to when they're due back.

We send an offer and book the ones who reply.

No ad spend needed.

If you're done paying for leads that never book, this is usually where we start.

Texts get over 4 times the clicks of emails. Klaviyo

Stat neededthe share of med spa patients who don't come back for a second visit, or a typical rebook rate, from a recent named source. It would show owners how big their list really is.

Plug: DATABASE REACTIVATION

HOLE #3 · REPUTATION MANAGER

Losing patients to spas with more reviews.

New patients read your reviews before they ever call.

We ask every patient for an honest review, with the same link for everyone.

Then we reply to every review, without sharing anyone's details.

And we ask your patients to refer a friend.

71% of consumers always or regularly read reviews when choosing a local business. Only 4% never do. BrightLocal

Stat neededhow many people read reviews before choosing a med spa or aesthetic provider, from a recent named source. Only if one exists; the BrightLocal figure works without it.

Plug: REPUTATION MANAGER

See the numbers
  • 89% of consumers would use a business that replies to all its reviews. Only 44% would use one that never replies. BrightLocal

42.6%

42.6% of website inquiries never got a single reply.

Leadferno

HOLE #4 · WEBSITE LEAD MANAGER

Consult requests going cold before anyone answers.

A patient asks about a consult at 9 pm.

We reply within minutes, nights and weekends included.

Then we follow up for days, until the consult is booked or they say no.

Only 3.1% of website inquiries got a reply within 5 minutes. Leadferno

Plug: WEBSITE LEAD MANAGER

See the numbers
  • The average first reply took almost 18 hours. Leadferno
  • 65.9% of inquiries that got a reply heard from the business only once. Leadferno

HOLE #5 · AI CALL CATCHER

The phone rings and nobody picks up.

Your front desk is checking in a patient. The phone rings out.

When nobody can pick up, we text the caller back right away.

Then we book them in.

Anything medical goes straight to your team.

39% of calls to businesses never reach a person. Invoca

Plug: AI CALL CATCHER

See the numbers
  • Missed-call rates: healthcare 32%, legal 28%, home services 14%, real estate 9%. CallRail
Stat neededa missed-call rate for med spas or aesthetic clinics specifically, from a recent named source. Until then the CallRail healthcare figure is the closest match.

HOLE #6 · AI SALES COACH

Great consults that end in "I'll think about it."

We build a sales coach on your own treatments and offers.

Your front desk and injectors practice real objections before a real patient walks in.

Every team member, trained on your menu.

Plug: AI SALES COACH

How it works
  • Your team practices the questions patients really ask: cost, downtime, "I need to check with my partner."
  • The coach handles sales conversations only. Medical advice stays with your providers.
  • Your Missed Patient Audit shows your own numbers: how many inquiries became consults, and how many consults became a treatment plan.
Stat neededa consult-to-treatment conversion benchmark for med spas, from a recent named source. Leave the section without a stat until one is verified.

HOLE #7 · AI RAINMAKER

Ad money poured into a leaky bucket.

Most agencies start with ads. We finish with them.

We run your ads last, once the other six holes are sealed.

That way every new patient has somewhere to land.

Ads last. On purpose.

We don't turn ads on to chase volume into a broken form. Wrong patients and no-shows are a system problem first.

Plug: AI RAINMAKER

How it works
  • Every lead from an ad goes straight to the Website Lead Manager: a fast reply and a booked consult.
  • Your medical director signs off on every offer. No before-and-after claims, no promised results.
  • Our ad approach is built on the GymMembersNow partner system's testing.
  • Your Missed Patient Audit shows where today's ad traffic leaks out.

WHY PELLORA

Skin in the game.

Pellora takes its name from pellis, Latin for skin. For us, that means skin in the game: we have a real stake in how your med spa grows.

We treat your results as our own. We watch your numbers like they're ours, whether you focus on skin, hormones, peptides or a mix of all three.

We're not a vendor you hear from once a month. We're part of your team, part of the family, at every location.

Your growth. Our skin in the game.

How we work with you

People lead. AI does the legwork.

A real person leads every account. We set it up, run it, check it and report in plain numbers.

1

Part of your team.

We learn your spa like a good hire. We tell you plainly what's working and what isn't.

2

Every location counts.

One location or twenty, each one gets its own setup and its own numbers.

Best callyes — per-location reporting (own number, review link, calendar, report)
3

Grow the spa.

Once the bucket holds, it runs over. Then we help you add treatments, providers or locations.

Where we start: usually with Database Reactivation, because your patient list already exists. Ads always come last.

Questions owners ask us

How is this different from a med spa marketing agency?

Most agencies sell you more ads into the same leaks. If you've been burned by that, this is the opposite path. We plug all seven holes first, in order, with ads last. And we run the system with you.

We already have a marketing team (or an agency). Why talk to you?

Keep them. We don't need to replace your team to find the leaks. On the Missed Patient Audit we test your spa like a new patient would: call, form, message. Then we show you where leads die after the ad or the website. Plenty of spas with a full team still lose patients on speed-to-lead, follow-up, reviews, or missed calls. You stay in charge. We show the holes and plug the ones you want plugged.

We're not looking to pay for more leads or ads right now.

Good. We usually don't start with ads. Most owners we talk to are tired of paying for leads that never book. We start with what you already have: your patient list, your missed calls, your form fills that went cold. Database Reactivation and follow-up come before AI Rainmaker. Ads are last, on purpose, once the other holes are sealed.

We've been burned by agencies before. How is this different?

Those shops usually sold you more ads into the same leaks. We plug the seven holes first: website, reactivation, reviews, lead follow-up, missed calls, sales coaching, then ads. You're not buying another generic campaign. You're getting a system we run with you, month to month after setup, with your Missed Patient Audit as the starting proof.

We're still under contract with our current agency.

That's fine. We don't ask you to rip and replace mid-contract. The audit still shows what's leaking under the setup you have now. When you're free to change, or if you want a wedge that doesn't fight your agency (reactivation, reviews, missed-call text-back), we start there. Keep the relationship. No pressure to break a contract for us.

We've tried ads and just got trash leads / the wrong patients. Will that happen again?

Trash leads are usually a leaky bucket: wrong offer, slow follow-up, or no clear booking path, then ads get blamed. We fix audience, offer (with your medical director's sign-off), and speed-to-book before we turn spend up. Every ad lead hits Website Lead Manager for a fast reply and a booked consult. If the front end can't convert, we don't pour more water in.

Our biggest problem is getting patients consistently, not another marketing pitch. Can you help without more noise?

Yes. Inconsistent people through the door usually means the list, the phone, and the form are leaking, not that you need louder ads. We show you that on the audit, then start where the week is already leaking, often reactivation or missed calls. Growth without more noise first. Ads only when the bucket holds.

Who do you work with?

Med spas only: owner-led spas, single locations and multi-location groups. The system was proven in gyms and studios. Now we bring it to med spas.

Do you work with multi-location groups?

Yes. Each location gets its own setup: its own number, review link, booking calendar and report. You see how every location is doing, and so does each location manager.

Best callreport: booked consults / reply speed, review invites & new reviews, reactivation contacts, missed-call text-backs — per location
Is patient data safe? What about HIPAA?

We set up patient data handling with HIPAA in mind. Where a tool touches patient information, we use vendors that sign a Business Associate Agreement (BAA), and we sign one with you where required. Medical questions always go to your team, not the assistant.

HoldBAAs not confirmed signed. No patient data moves until CRM/SMS/voice/AI vendor BAAs + Pellora BAA template exist (best call Oct 25).
Will my patients know it's AI?

Yes. Replies come in your spa's voice and say they're an assistant for your spa. Anyone who wants a person gets one.

Do you text patients who never agreed to hear from you?

No. We only text people who opted in. We use registered US business texting, and every message lets people opt out.

Do you ask every patient for a review?

Yes, with the same link for everyone. We never filter for happy patients or offer anything for a review. If you run a referral program, we help you run it under your rules and applicable law — we do not promise any reward is legal in every state.

Best callreferral rewards softened; lawyer if rewards go live (HIGH RISK)
Will you promise results in my ads?

No. We never promise treatment results or use before-and-after claims. Your medical director signs off on every offer.

How fast is setup?

We start with what you already have, usually your patient list, so the first step moves fast. You get a timeline for each step on the call.

Best callkeep no day count — timeline on the call
What happens on the call?

We walk you through your Missed Patient Audit: what happened when we called, messaged and filled in your form like a new patient. We show you your biggest hole and where we'd start. You get the scope and pricing on the call. Then you decide. No obligation.

What does it cost?

Pricing on the call, once we've seen your audit. There are no long contracts: after setup, it's month to month.

Find your missed patients with a free Missed Patient Audit.

We test your spa like a new patient would.

We call after hours, fill in your form and message you.

Then we show you:

  • how fast your site loads on a phone
  • how fast your calls and messages got an answer
  • how your Google reviews compare with your 3 nearest competitors
  • your biggest hole, and where we'd start
1.Tell us about your spa.
2.See your audit.
3.You decide.

No obligation. Pricing on the call.

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